Type a label. Take a picture. The label gets written on to the picture. The pictures file name is the label. Great for organizing pictures. Taking inventory at work,home or travel. The pictures can be downloaded using iTunes since the App shares its data with iTunes. Color of the label is configurable in the Phones settings. Follow on twitter for technical support. Use for managing Ebay pictures. To get picture to your Mac or PC connect phone to Mac/PC the start iTunes. In iTunes click your device name. Click "Apps" towards top middle. Scroll down. Click "PhotoLabeler" and see your picture files. Use "Save as" to get them to the Mac.